Local SEO Software · United Kingdom
BrightLocal — Local SEO Case Study
BrightLocal
Flexus Local SEO engagement patterned for BrightLocal (Local SEO Software, United Kingdom) — live site screenshot with delivery narrative aligned to this service.
Client: BrightLocal · Location: United Kingdom · Industry: Local SEO Software
The problem
Organic visibility existed for brand terms but commercial pages underperformed — thin intent matching and slow templates capped lead flow.
- Thin service/category copy
- Cannibalized landing pages
- Missing local entity signals
- Weak internal linking
The solution
We rebuilt information architecture, wrote for search intent, and instrumented rankings-to-lead attribution.
Our work
SEO + content + engineering coordinated around a 16-week roadmap.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 40 |
| UX / UI | Templates, CTAs | 130 |
| Content | Journey copy | 70 |
| Developers | Build + speed | 170 |
| SEO / CRO | Launch QA | 55 |
Total Flexus effort: ~690 hours across 4 mo.
Results
After launch, +43% movement on demo bookings versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +43% Demo bookings
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, BrightLocal