Customer Messaging · France
Crisp — AI Agent Development Case Study
Crisp
Flexus AI Agent Development engagement patterned for Crisp (Customer Messaging, France) — live site screenshot with delivery narrative aligned to this service.
Client: Crisp · Location: France · Industry: Customer Messaging
The problem
Teams wanted AI assistants but workflows were manual — tool sprawl, no guardrails, and unclear where automation actually saved hours.
- No automation inventory
- Unowned prompts/models
- Support deflection guesswork
- Missing human handoff
The solution
Flexus mapped high-volume workflows, shipped guarded assistants, and connected outcomes to ops metrics.
Our work
An AI delivery pod paired strategy, integration, and enablement.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 60 |
| UX / UI | Templates, CTAs | 100 |
| Content | Journey copy | 70 |
| Developers | Build + speed | 130 |
| SEO / CRO | Launch QA | 50 |
Total Flexus effort: ~410 hours across 5 mo.
Results
After launch, +36% movement on inbox activations versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +36% Inbox activations
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Crisp