Legal Case Management · United States
Filevine — Legal Case Study
Filevine
Flexus Legal engagement patterned for Filevine (Legal Case Management, United States) — live site screenshot with delivery narrative aligned to this service.
Client: Filevine · Location: United States · Industry: Legal Case Management
The problem
Intake quality varied — the site attracted volume but not the right practice-area intent, wasting attorney time.
- Generic firm homepage
- Practice areas underspecified
- Weak case-type forms
- No intake SLA
The solution
Flexus rebuilt practice-area landers, intake routing, and proof modules that mirror how attorneys already qualify matters.
Our work
Legal marketing and UX coordinated with partner review gates.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 60 |
| UX / UI | Templates, CTAs | 110 |
| Content | Journey copy | 80 |
| Developers | Build + speed | 180 |
| SEO / CRO | Launch QA | 60 |
Total Flexus effort: ~620 hours across 3 mo.
Results
After launch, +30% movement on firm demos versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +30% Firm demos
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Filevine