Instapage Conversion Rate Optimization Case Study

Client: Instapage · Location: United States · Industry: Landing Pages

3 moEngagement length

4 peopleFlexus team

~320 hrsHours invested

+38%Demo requests

The problem

Paid traffic converted inconsistently — landers were pretty but untested, with form friction and unclear offers.

Single untested hero
Long forms on mobile
No experiment cadence
Offer clarity gaps

The solution

Flexus installed experiment hygiene, shortened primary paths, and matched creative claims to on-page proof.

Our work

CRO sprints ran bi-weekly with marketing and analytics in the loop.

Discovery & conversion map

Weeks 1–2 · Strategist + Analytics

Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.

Message & UX rebuild

Weeks 2–8 · Design + Content

Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.

Build & performance

Weeks 6–14 · Dev + CRO

Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.

Launch & enablement

Weeks 12–16 · SEO + PM

Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.

Team time invested

Hours below are illustrative of a typical Flexus engagement for this class of site.

Role	Focus	Hours
Strategist	Goals, messaging	60
UX / UI	Templates, CTAs	110
Content	Journey copy	60
Developers	Build + speed	120
SEO / CRO	Launch QA	60

Total Flexus effort: ~320 hours across 3 mo.

Results

After launch, +38% movement on demo requests versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.

+38% Demo requests
Clearer primary CTA hierarchy on key templates
Faster mobile acquisition pages after performance work
Weekly metrics ritual shared by marketing and sales

“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Instapage

Instapage — Conversion Rate Optimization Case Study