BI Dashboards · United States
Metabase — Dashboards & Reporting Case Study
Metabase
Flexus Dashboards & Reporting engagement patterned for Metabase (BI Dashboards, United States) — live site screenshot with delivery narrative aligned to this service.
Client: Metabase · Location: United States · Industry: BI Dashboards
The problem
Teams argued from different dashboards — key events were missing or duplicated across tools.
- Incomplete event schema
- Broken funnels
- No source of truth
- Sales blind to marketing ops
The solution
We designed a lean event taxonomy, fixed instrumentation, and shipped decision-ready reporting.
Our work
Analytics engineering and growth ops paired through implementation.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 60 |
| UX / UI | Templates, CTAs | 120 |
| Content | Journey copy | 80 |
| Developers | Build + speed | 180 |
| SEO / CRO | Launch QA | 45 |
Total Flexus effort: ~380 hours across 3.5 mo.
Results
After launch, +38% movement on dashboard starts versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +38% Dashboard starts
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Metabase