Ecommerce / Art · India / Global
Catalogue Ecommerce for a Sacred Art Retailer
Statue Studio
Statue Studio needed a catalogue experience that respected craft detail — high-quality imagery, clear product families, and a checkout path for domestic and overseas buyers.
Client: Statue Studio · Location: India / Global · Industry: Ecommerce / Art
The problem
Product photography deserved a gallery treatment the old theme could not deliver. Category clutter and shipping uncertainty hurt conversion.
- Weak gallery UX for detailed statues
- Messy category taxonomy
- Shipping expectations unclear
- Mobile PDP pinch-zoom friction
The solution
Flexus rebuilt catalogue UX around deity/collection families, rich galleries, and honest shipping messaging.
Our work
Merchandising and Flexus co-owned taxonomy; engineering prioritized media performance.
Catalogue taxonomy
Grouped SKUs into shoppable collections without losing craft nuance.
Gallery-first UX
Designed PDP galleries, zoom patterns, and collection grids.
Store build
Implemented theme performance, cart clarity, and shipping notes.
SEO & QA
Preserved ranking product/category signals and device QA.
Team time invested
Ecommerce craft engagement.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Taxonomy | 40 |
| UX / UI | Galleries | 130 |
| Content | Collection copy | 70 |
| Developers | Theme + media | 220 |
| SEO / QA | Launch QA | 60 |
Total Flexus effort: ~520 hours across 4 months.
Results
Online orders increased 58% after catalogue relaunch, with stronger engagement on detailed PDP galleries.
- +58% online orders
- Higher PDP media engagement
- Clearer collection browsing
- Fewer shipping-related support tickets
“Customers can finally see the craft. Orders followed the photography.”
— Store owner, Statue Studio