Automotive / Ecommerce · United States
Inventory-Led Website for a Modern Car-Buying Experience
Access Autos
Access Autos wanted to simplify vehicle discovery online — honest inventory paths, financing clarity, and leads sales could actually work.
Client: Access Autos · Location: United States · Industry: Automotive / Ecommerce
The problem
Shoppers drowned in filters that didn’t match inventory reality. Finance questions forced phone calls, and leads lacked vehicle context.
- Broken inventory sync UX
- Finance FAQ buried
- Lead forms not tied to VDP
- Paid traffic to sold vehicles
The solution
We rebuilt VDP and SRP experiences around live inventory honesty, financing education, and vehicle-scoped lead forms.
Our work
Ops and sales defined “qualified” with Flexus before a single template shipped.
Inventory & lead rules
Defined sold-vehicle handling and required lead fields per VDP.
SRP/VDP UX
Designed filters, comparison, and finance modules shoppers could trust.
Integrations & build
Wired inventory feeds, lead routing, and performance budgets.
Paid feed hygiene
Stopped ads on sold units and reviewed lead quality weekly.
Team time invested
Automotive pod spanning UX through feed hygiene.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Lead definition | 80 |
| UX / UI | SRP/VDP | 170 |
| Content | Finance education | 90 |
| Developers | Feeds + forms | 340 |
| PPC / Analytics | Feed + QA | 140 |
Total Flexus effort: ~820 hours across 5 months.
Results
Qualified vehicle leads increased 45%. Sales spent less time on dead inventory and incomplete forms.
- +45% qualified leads
- Fewer sold-vehicle ad landings
- Higher lead completeness
- Clearer finance path on VDPs
“Leads finally arrive with a car and a question — not a blank form.”
— Sales director, Access Autos