Inventory Management · New Zealand
Cin7 — Warehouse Integrations Case Study
Cin7
Flexus Warehouse Integrations engagement patterned for Cin7 (Inventory Management, New Zealand) — live site screenshot with delivery narrative aligned to this service.
Client: Cin7 · Location: New Zealand · Industry: Inventory Management
The problem
Buyers could not evaluate capability online — catalogs, certifications, and RFQ paths were buried or outdated.
- PDF-only catalogs
- Unclear lead times
- Weak RFQ UX
- No capability story
The solution
Flexus turned capability into structured web journeys with RFQ clarity and measurable sales follow-up.
Our work
Industrial marketing and web engineering delivered catalog + inquiry systems together.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 50 |
| UX / UI | Templates, CTAs | 90 |
| Content | Journey copy | 60 |
| Developers | Build + speed | 120 |
| SEO / CRO | Launch QA | 40 |
Total Flexus effort: ~400 hours across 4.5 mo.
Results
After launch, +34% movement on ops demos versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +34% Ops demos
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Cin7