Home Builder Software · United States
CoConstruct — Construction Case Study
CoConstruct
Flexus Construction engagement patterned for CoConstruct (Home Builder Software, United States) — live site screenshot with delivery narrative aligned to this service.
Client: CoConstruct · Location: United States · Industry: Home Builder Software
The problem
Field and office used different tools — clients saw a marketing site that promised visibility the ops stack never delivered.
- Vague service packaging
- No project proof system
- Lead forms without qualification
- Mobile portfolio friction
The solution
We packaged services clearly, elevated project proof, and routed qualified inquiries into the ops toolchain.
Our work
A construction marketing + product pod sequenced discovery through enablement.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 40 |
| UX / UI | Templates, CTAs | 110 |
| Content | Journey copy | 80 |
| Developers | Build + speed | 140 |
| SEO / CRO | Launch QA | 60 |
Total Flexus effort: ~420 hours across 3 mo.
Results
After launch, +39% movement on builder sign-ups versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +39% Builder sign-ups
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, CoConstruct