Headless Commerce · Italy
Commerce Layer — Headless Commerce Case Study
Commerce Layer
Flexus Headless Commerce engagement patterned for Commerce Layer (Headless Commerce, Italy) — live site screenshot with delivery narrative aligned to this service.
Client: Commerce Layer · Location: Italy · Industry: Headless Commerce
The problem
Traffic was healthy but conversion leaked on mobile PDPs and checkout. Merchandising rules also sent paid visitors to weak stock positions.
- Slow PDP media
- Unclear shipping expectations
- Weak category IA
- Checkout friction on mobile
The solution
We rebuilt catalogue clarity, sped up product templates, and made checkout honest about delivery and stock.
Our work
Retail calendar drove the timeline — Flexus owned theme craft, CRO, and feed hygiene.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 60 |
| UX / UI | Templates, CTAs | 120 |
| Content | Journey copy | 70 |
| Developers | Build + speed | 170 |
| SEO / CRO | Launch QA | 45 |
Total Flexus effort: ~530 hours across 3.5 mo.
Results
After launch, +42% movement on commerce trials versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +42% Commerce trials
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Commerce Layer