Beauty / Ecommerce · United States
Premium Ecommerce Experience for a Legacy Skincare Brand
Erno Laszlo
Erno Laszlo needed a digital storefront that felt as considered as the brand — faster PDPs, clearer rituals, and a checkout path that matched premium expectations.
Client: Erno Laszlo · Location: United States · Industry: Beauty / Ecommerce
The problem
PDPs were heavy, ritual education was scattered, and mobile checkout friction undercut a premium price point.
- Slow PDP media
- Weak routine / regimen storytelling
- Checkout surprises on shipping
- Inconsistent brand photography presentation
The solution
We rebuilt merchandising templates around rituals and outcomes, optimized media, and cleaned checkout messaging without changing the brand voice.
Our work
Brand and ecommerce stakeholders reviewed weekly creative and conversion metrics.
Audit & conversion map
Benchmarked PDP CWV, drop-off steps, and top abandoned SKUs.
PDP & regimen UX
Designed ritual modules, ingredient clarity, and premium gallery patterns.
Theme engineering
Shipped faster templates, lazy media, and checkout clarity improvements.
Lifecycle & QA
Aligned abandoned-cart creative with new PDP promises and device QA.
Team time invested
Focused pod for premium ecommerce craft.
| Role | Focus | Hours |
|---|---|---|
| Strategist / CRO | Funnel KPIs | 80 |
| UX / UI | PDP rituals | 150 |
| Content | Regimen copy | 90 |
| Developers | Theme + speed | 300 |
| QA / CRM | Lifecycle QA | 80 |
Total Flexus effort: ~700 hours across 4.5 months.
Results
Sitewide conversion rate improved 41% in the post-launch window, with stronger mobile PDP engagement on hero SKUs.
- +41% conversion rate
- Faster PDP LCP on key templates
- Clearer ritual education on PDPs
- Lower checkout hesitation on shipping
“The site finally feels like the counter experience — polished and calm.”
— Ecommerce lead, Erno Laszlo