Food / Local Services · Las Vegas, United States
Ordering Experience for a Las Vegas Meal Service
Fine Food To Go
Fine Food-to-Go needed a focused digital ordering path for busy couples — menus, plans, and checkout without trying to be everything to everyone.
Client: Fine Food To Go · Location: Las Vegas, United States · Industry: Food / Local Services
The problem
The brand promise was sharp offline but the site diluted it. Menu browsing and plan selection felt like a generic restaurant template.
- Unclear meal-plan packaging
- Weak mobile order path
- Menu photography not prioritized
- Checkout friction on recurring plans
The solution
Flexus rebuilt the site around plan selection first, then menus — with a mobile order path tuned for repeat customers.
Our work
Owners reviewed weekly; Flexus shipped UX and storefront engineering quickly.
Offer packaging
Defined plan tiers and the primary conversion goal.
Menu & plan UX
Designed plan cards, menu grids, and order CTAs.
Storefront build
Implemented ordering flows and mobile performance.
Launch QA
Device testing and order dry-runs.
Team time invested
Lean local-services build.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Offer packaging | 35 |
| UX / UI | Plans + menus | 100 |
| Developer | Ordering | 170 |
| QA | Order tests | 35 |
Total Flexus effort: ~340 hours across 3 months.
Results
Meal-plan orders increased 55% after relaunch, with stronger mobile completion.
- +55% meal-plan orders
- Clearer plan selection
- Faster mobile checkout
- Photography finally carrying the brand
“We stopped trying to please everyone online. Orders got simpler — and better.”
— Owner, Fine Food To Go