Client: Fishbowl · Location: United States · Industry: Manufacturing Inventory

4 moEngagement length

7 peopleFlexus team

~390 hrsHours invested

+32%Warehouse demos

The problem

Buyers could not evaluate capability online — catalogs, certifications, and RFQ paths were buried or outdated.

PDF-only catalogs
Unclear lead times
Weak RFQ UX
No capability story

The solution

Flexus turned capability into structured web journeys with RFQ clarity and measurable sales follow-up.

Our work

Industrial marketing and web engineering delivered catalog + inquiry systems together.

Discovery & conversion map

Weeks 1–2 · Strategist + Analytics

Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.

Message & UX rebuild

Weeks 2–8 · Design + Content

Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.

Build & performance

Weeks 6–14 · Dev + CRO

Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.

Launch & enablement

Weeks 12–16 · SEO + PM

Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.

Team time invested

Hours below are illustrative of a typical Flexus engagement for this class of site.

Role	Focus	Hours
Strategist	Goals, messaging	40
UX / UI	Templates, CTAs	130
Content	Journey copy	90
Developers	Build + speed	190
SEO / CRO	Launch QA	55

Total Flexus effort: ~390 hours across 4 mo.

Results

After launch, +32% movement on warehouse demos versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.

+32% Warehouse demos
Clearer primary CTA hierarchy on key templates
Faster mobile acquisition pages after performance work
Weekly metrics ritual shared by marketing and sales

“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Fishbowl

Fishbowl — Warehouse Integrations Case Study