Client: Housecall Pro · Location: United States · Industry: Home Services Software

3 moEngagement length

7 peopleFlexus team

~670 hrsHours invested

+40%Trade trials

The problem

Field and office used different tools — clients saw a marketing site that promised visibility the ops stack never delivered.

The solution

We packaged services clearly, elevated project proof, and routed qualified inquiries into the ops toolchain.

A construction marketing + product pod sequenced discovery through enablement.

Weeks 1–2 · Strategist + Analytics

Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.

Weeks 2–8 · Design + Content

Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.

Weeks 6–14 · Dev + CRO

Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.

Weeks 12–16 · SEO + PM

Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.

Hours below are illustrative of a typical Flexus engagement for this class of site.

Total Flexus effort: ~670 hours across 3 mo.

After launch, +40% movement on trade trials versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.

“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Housecall Pro