Social Scheduling · Canada
Later — Social Media Advertising Case Study
Later
Flexus Social Media Advertising engagement patterned for Later (Social Scheduling, Canada) — live site screenshot with delivery narrative aligned to this service.
Client: Later · Location: Canada · Industry: Social Scheduling
The problem
Paid social clicks landed on generic pages — creative hooks were not mirrored on-site, so CPC looked fine and CVR lagged.
- Mismatch creative vs lander
- Slow mobile landers
- Weak social proof
- No experiment loop
The solution
We matched landers to creative, tightened social proof modules, and installed a weekly test cadence.
Our work
Paid social and CRO ran as one pod.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 40 |
| UX / UI | Templates, CTAs | 110 |
| Content | Journey copy | 70 |
| Developers | Build + speed | 130 |
| SEO / CRO | Launch QA | 60 |
Total Flexus effort: ~570 hours across 3 mo.
Results
After launch, +35% movement on creator trials versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +35% Creator trials
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Later