Real Estate · Australia
Local Agency Digital Presence for LJ Hooker Network Needs
LJ Hooker
LJ Hooker’s local digital presence needed clearer appraisal CTAs, trust storytelling, and mobile paths that matched how Australian buyers and sellers actually enquire.
Client: LJ Hooker · Location: Australia · Industry: Real Estate
The problem
Community and sales stories were strong offline but the site buried appraisal requests behind generic contact patterns and slow listing modules.
- Appraisal CTA competed with noise
- Mobile listing modules felt heavy
- Trust/community content disconnected from conversion
- Inconsistent local page structure
The solution
Flexus redesigned local landing patterns around appraisal and buyer enquiry intents, with faster modules and clearer proof.
Our work
Marketing and agency stakeholders reviewed templates against real suburb campaigns.
Intent & template audit
Mapped seller vs buyer journeys and which CTAs deserved priority.
Local page system
Built reusable local modules: appraisal, testimonials, community, agent cards.
Performance build
Optimized listing embeds, forms, and mobile sticky CTAs.
SEO handoff
Aligned titles/metas with ranking pages and trained editors on the template.
Team time invested
Template-system engagement with local marketing enablement.
| Role | Focus | Hours |
|---|---|---|
| Strategist | CTA priority | 60 |
| UX / UI | Local templates | 150 |
| Content | Proof modules | 100 |
| Developers | Modules + speed | 260 |
| SEO | Local SEO QA | 70 |
Total Flexus effort: ~640 hours across 4 months.
Results
Appraisal enquiries rose 38% on relaunched local templates. Editors could publish suburb pages without breaking layout.
- +38% appraisal enquiries
- Faster mobile listing modules
- Reusable local page system
- Clearer seller CTA hierarchy
“Suburb pages finally work like a sales tool, not a brochure.”
— Marketing manager, LJ Hooker team