Session Replay · Denmark
Mouseflow — Analytics & Attribution Case Study
Mouseflow
Flexus Analytics & Attribution engagement patterned for Mouseflow (Session Replay, Denmark) — live site screenshot with delivery narrative aligned to this service.
Client: Mouseflow · Location: Denmark · Industry: Session Replay
The problem
Teams argued from different dashboards — key events were missing or duplicated across tools.
- Incomplete event schema
- Broken funnels
- No source of truth
- Sales blind to marketing ops
The solution
We designed a lean event taxonomy, fixed instrumentation, and shipped decision-ready reporting.
Our work
Analytics engineering and growth ops paired through implementation.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 50 |
| UX / UI | Templates, CTAs | 130 |
| Content | Journey copy | 60 |
| Developers | Build + speed | 120 |
| SEO / CRO | Launch QA | 55 |
Total Flexus effort: ~640 hours across 4 mo.
Results
After launch, +40% movement on account trials versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +40% Account trials
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Mouseflow