Restaurant Ordering · United States
Olo — Restaurants Case Study
Olo
Flexus Restaurants engagement patterned for Olo (Restaurant Ordering, United States) — live site screenshot with delivery narrative aligned to this service.
Client: Olo · Location: United States · Industry: Restaurant Ordering
The problem
Guests bounced between delivery marketplaces and an outdated site — direct ordering and reservations leaked commissions.
- Unclear order CTA
- Menu not mobile-first
- Hours/locations buried
- No owned ordering path
The solution
Flexus rebuilt the guest path for order/reserve, clarified menus, and owned the performance of direct channels.
Our work
Hospitality marketing + UX + engineering synchronized around service periods.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 40 |
| UX / UI | Templates, CTAs | 90 |
| Content | Journey copy | 70 |
| Developers | Build + speed | 170 |
| SEO / CRO | Launch QA | 40 |
Total Flexus effort: ~450 hours across 4.5 mo.
Results
After launch, +33% movement on partner interest versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +33% Partner interest
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Olo