Ecommerce Email · Lithuania
Omnisend — Digital Marketing Case Study
Omnisend
Flexus Digital Marketing engagement patterned for Omnisend (Ecommerce Email, Lithuania) — live site screenshot with delivery narrative aligned to this service.
Client: Omnisend · Location: Lithuania · Industry: Ecommerce Email
The problem
Channels ran in silos — email, ads, and the website told slightly different stories.
- Inconsistent offer language
- Fragmented attribution
- Generic nurture
- Unclear next step
The solution
Flexus unified the acquisition story across site + lifecycle and reported one conversion truth.
Our work
Lifecycle + web + analytics coordinated sprints.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 40 |
| UX / UI | Templates, CTAs | 90 |
| Content | Journey copy | 60 |
| Developers | Build + speed | 160 |
| SEO / CRO | Launch QA | 40 |
Total Flexus effort: ~600 hours across 4.5 mo.
Results
After launch, +39% movement on store activations versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +39% Store activations
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Omnisend