Client: PracticePanther · Location: United States · Industry: Legal Practice Software

3.5 moEngagement length

6 peopleFlexus team

~380 hrsHours invested

+33%Firm trials

The problem

Intake quality varied — the site attracted volume but not the right practice-area intent, wasting attorney time.

The solution

Flexus rebuilt practice-area landers, intake routing, and proof modules that mirror how attorneys already qualify matters.

Legal marketing and UX coordinated with partner review gates.

Weeks 1–2 · Strategist + Analytics

Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.

Weeks 2–8 · Design + Content

Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.

Weeks 6–14 · Dev + CRO

Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.

Weeks 12–16 · SEO + PM

Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.

Hours below are illustrative of a typical Flexus engagement for this class of site.

Total Flexus effort: ~380 hours across 3.5 mo.

After launch, +33% movement on firm trials versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.

“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, PracticePanther