FMCG / Manufacturing · India
Brand & Distributor Hub for an FMCG Group
Rakesh Group
Rakesh Group needed a corporate + product presence that helped distributors and trade partners find the right company entity and submit serious enquiries.
Client: Rakesh Group · Location: India · Industry: FMCG / Manufacturing
The problem
Multiple group companies blurred the brand story. Trade visitors could not tell whom to contact or which product families were in scope.
- Confused multi-entity IA
- Thin product family pages
- Generic contact funnel
- Weak mobile brand presentation
The solution
We structured the group site by entity and product family, with distributor-specific CTAs and a cleaner corporate narrative.
Our work
Marketing leadership approved IA early; Flexus executed design, content, and build.
Group IA workshop
Mapped entities, brands, and enquiry types.
Brand system & pages
Created corporate and product templates with trade proof.
CMS build
Implemented multilingual-ready structure and enquiry routing.
SEO migration
Migrated ranking titles and set redirects for legacy paths.
Team time invested
Corporate site rebuild with trade conversion focus.
| Role | Focus | Hours |
|---|---|---|
| Strategist | IA, KPIs | 60 |
| UX / UI | Templates | 140 |
| Content | Group narrative | 100 |
| Developers | CMS build | 200 |
| SEO | Migration | 60 |
Total Flexus effort: ~560 hours across 4 months.
Results
Distributor enquiries rose 52%. Trade partners reported clearer routing between group companies.
- +52% distributor enquiries
- Clearer multi-entity navigation
- Product families easier to browse
- Cleaner enquiry routing
“Distributors stop guessing which company email to use. That is progress.”
— Marketing head, Rakesh Group