Real Estate / SaaS · United States
Marketplace UX Rebuild for a Real Estate Lead Platform
Real Estate Contacts
RealEstateContacts.com needed clearer packaging for agents and brokers — a marketing site and onboarding path that explained the advertising platform without sales calls for every trial.
Client: Real Estate Contacts · Location: United States · Industry: Real Estate / SaaS
The problem
The product mixed search, advertising, and agent tools on one confusing homepage. Prospects could not tell what they were buying, and trial conversion stalled on mobile.
- Unclear value prop for agents vs consumers
- Pricing and plan comparison buried
- Onboarding forms asked for too much too early
- Page speed dragged paid traffic conversion
The solution
Flexus split journeys: consumer search vs agent advertising. We rebuilt pricing, trial signup, and performance so paid campaigns landed on honest, fast pages.
Our work
Product and marketing joined bi-weekly reviews; Flexus owned experience and engineering.
Journey split & messaging
Interviewed agents and mapped the “why pay” story versus free search use.
Marketing site & pricing UX
Launched role-based landing pages, plan comparison, and proof modules.
Signup funnel & performance
Shortened trial forms, fixed CWV issues, and instrumented funnel events.
Paid landing alignment
Matched ad groups to dedicated landers and weekly conversion reviews.
Team time invested
Effort spanned UX through paid landing QA.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Positioning, KPIs | 90 |
| UX / UI | Landers, pricing | 160 |
| Content | Agent messaging | 100 |
| Developers | Funnel + CWV | 280 |
| CRO / PPC | Tests, landers | 150 |
Total Flexus effort: ~780 hours across 5 months.
Results
Agent sign-up conversions improved 67% after the funnel relaunch. Paid traffic stopped bouncing on vague homepage messaging.
- +67% agent sign-up conversion
- Clearer plan comparison reduced sales FAQ load
- Mobile trial completion up meaningfully
- Funnel events finally trusted by marketing
“Agents get it in one scroll now. That alone changed our paid efficiency.”
— Growth lead, Real Estate Contacts