Legal · Maryland, United States
Practice-Area Intake Site for a Maryland Law Firm
Ross Bach Law Firm
Ross Bach Law Firm needed practice pages and intake that attracted serious consults — with clear expectations and routing that protected attorney time.
Client: Ross Bach Law Firm · Location: Maryland, United States · Industry: Legal
The problem
A strong attorney story was hidden behind a generic firm template. Intake did not capture matter type early, so staff triaged everything manually.
- Thin practice-area pages
- Single generic contact form
- Weak local trust signals
- No clear response-time expectations
The solution
Flexus built practice-led pages, a filtered intake form, and local SEO foundations while keeping tone professional and human.
Our work
Attorneys reviewed legal accuracy; Flexus owned UX, content structure, and build.
Matter mapping
Defined which matters to invite and which to decline politely.
Practice pages & bio UX
Wrote practice stories and designed attorney trust modules.
Intake build
Shipped routed forms, thank-you expectations, and call tracking tags.
Local SEO launch
Aligned metas with rankings and cleaned NAP consistency.
Team time invested
Boutique legal intake engagement.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Intake rules | 45 |
| UX / UI | Practice templates | 110 |
| Content | Practice copy | 90 |
| Developer | Forms + tracking | 140 |
| SEO | Local SEO | 45 |
Total Flexus effort: ~430 hours across 3.5 months.
Results
Qualified consult requests rose 88%. Staff reported fewer misrouted matters in the first months after launch.
- +88% qualified consult requests
- Matter-type routing on intake
- Stronger attorney trust presentation
- Clearer response-time expectations
“We spend time on real matters now — not sorting the wrong enquiries.”
— Managing attorney, Ross Bach Law Firm