Client: Screaming Frog · Location: United Kingdom · Industry: SEO Tools

5 moEngagement length

4 peopleFlexus team

~560 hrsHours invested

+29%License purchases

The problem

Organic visibility existed for brand terms but commercial pages underperformed — thin intent matching and slow templates capped lead flow.

Thin service/category copy
Cannibalized landing pages
Missing local entity signals
Weak internal linking

The solution

We rebuilt information architecture, wrote for search intent, and instrumented rankings-to-lead attribution.

Our work

SEO + content + engineering coordinated around a 16-week roadmap.

Discovery & conversion map

Weeks 1–2 · Strategist + Analytics

Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.

Message & UX rebuild

Weeks 2–8 · Design + Content

Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.

Build & performance

Weeks 6–14 · Dev + CRO

Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.

Launch & enablement

Weeks 12–16 · SEO + PM

Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.

Team time invested

Hours below are illustrative of a typical Flexus engagement for this class of site.

Role	Focus	Hours
Strategist	Goals, messaging	60
UX / UI	Templates, CTAs	100
Content	Journey copy	60
Developers	Build + speed	120
SEO / CRO	Launch QA	50

Total Flexus effort: ~560 hours across 5 mo.

Results

After launch, +29% movement on license purchases versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.

+29% License purchases
Clearer primary CTA hierarchy on key templates
Faster mobile acquisition pages after performance work
Weekly metrics ritual shared by marketing and sales

“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Screaming Frog

Screaming Frog — SEO & AI Search Case Study