Hospitality / Wellness · United States
Conversion Site for a Destination Wellness Resort
Shane Diet & Resorts
Shane Diet & Resorts needed a site that sold the escape — programs, outcomes, and a booking enquiry path that filtered tire-kickers from serious guests.
Client: Shane Diet & Resorts · Location: United States · Industry: Hospitality / Wellness
The problem
Beautiful photography fought a cluttered IA. Guests could not tell which program fit them, so the phone became the website.
- Program differentiation unclear
- Enquiry form too generic
- Mobile gallery heavy/slow
- Weak proof of outcomes
The solution
We rebuilt program pages with outcome-led stories, a guided enquiry form, and performance-tuned media.
Our work
Resort marketing paired with Flexus on weekly content reviews.
Program messaging
Defined guest personas and which programs to prioritize.
Experience UX
Designed program templates, galleries, and proof modules.
Build & forms
Shipped enquiry routing by program and media optimization.
Launch polish
Synced metas and trained staff on enquiry triage.
Team time invested
Hospitality conversion rebuild.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Personas | 45 |
| UX / UI | Program pages | 120 |
| Content | Outcome stories | 80 |
| Developer | Build + media | 160 |
| SEO / PM | Launch | 45 |
Total Flexus effort: ~450 hours across 3.5 months.
Results
Qualified stay inquiries rose 49%. Reservations spent less time explaining program differences on first calls.
- +49% qualified stay inquiries
- Clearer program selection
- Faster mobile galleries
- Better enquiry completeness
“Guests arrive knowing which program they want. That changes the whole call.”
— Reservations lead, Shane Diet & Resorts