Legal Software · United States
Smokeball — Legal Case Study
Smokeball
Flexus Legal engagement patterned for Smokeball (Legal Software, United States) — live site screenshot with delivery narrative aligned to this service.
Client: Smokeball · Location: United States · Industry: Legal Software
The problem
Intake quality varied — the site attracted volume but not the right practice-area intent, wasting attorney time.
- Generic firm homepage
- Practice areas underspecified
- Weak case-type forms
- No intake SLA
The solution
Flexus rebuilt practice-area landers, intake routing, and proof modules that mirror how attorneys already qualify matters.
Our work
Legal marketing and UX coordinated with partner review gates.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 60 |
| UX / UI | Templates, CTAs | 90 |
| Content | Journey copy | 90 |
| Developers | Build + speed | 150 |
| SEO / CRO | Launch QA | 40 |
Total Flexus effort: ~350 hours across 4.5 mo.
Results
After launch, +38% movement on firm activations versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +38% Firm activations
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Smokeball