Behavioral Health EHR · United States
TherapyNotes — Healthcare Case Study
TherapyNotes
Flexus Healthcare engagement patterned for TherapyNotes (Behavioral Health EHR, United States) — live site screenshot with delivery narrative aligned to this service.
Client: TherapyNotes · Location: United States · Industry: Behavioral Health EHR
The problem
Patients struggled to book and staff re-answered the same questions — digital touchpoints were fragmented across portal, phone, and marketing.
- Confusing booking path
- Compliance-heavy copy walls
- Mobile forms failing
- Weak specialty landers
The solution
We simplified patient journeys, clarified specialty pages, and improved measurement without sacrificing compliance tone.
Our work
A clinical marketing + UX pod delivered in carefully reviewed phases.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 60 |
| UX / UI | Templates, CTAs | 100 |
| Content | Journey copy | 60 |
| Developers | Build + speed | 120 |
| SEO / CRO | Launch QA | 50 |
Total Flexus effort: ~560 hours across 5 mo.
Results
After launch, +35% movement on practice trials versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +35% Practice trials
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, TherapyNotes