Landing Pages · Canada
Unbounce — Conversion Rate Optimization Case Study
Unbounce
Flexus Conversion Rate Optimization engagement patterned for Unbounce (Landing Pages, Canada) — live site screenshot with delivery narrative aligned to this service.
Client: Unbounce · Location: Canada · Industry: Landing Pages
The problem
Paid traffic converted inconsistently — landers were pretty but untested, with form friction and unclear offers.
- Single untested hero
- Long forms on mobile
- No experiment cadence
- Offer clarity gaps
The solution
Flexus installed experiment hygiene, shortened primary paths, and matched creative claims to on-page proof.
Our work
CRO sprints ran bi-weekly with marketing and analytics in the loop.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 40 |
| UX / UI | Templates, CTAs | 120 |
| Content | Journey copy | 90 |
| Developers | Build + speed | 190 |
| SEO / CRO | Launch QA | 45 |
Total Flexus effort: ~630 hours across 3.5 mo.
Results
After launch, +44% movement on trial conversion versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +44% Trial conversion
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Unbounce