Client: Writesonic Gen · Location: United States · Industry: GenAI Marketing

5 moEngagement length

6 peopleFlexus team

~660 hrsHours invested

+35%Article generations

The problem

Teams wanted AI assistants but workflows were manual — tool sprawl, no guardrails, and unclear where automation actually saved hours.

No automation inventory
Unowned prompts/models
Support deflection guesswork
Missing human handoff

The solution

Flexus mapped high-volume workflows, shipped guarded assistants, and connected outcomes to ops metrics.

Our work

An AI delivery pod paired strategy, integration, and enablement.

Discovery & conversion map

Weeks 1–2 · Strategist + Analytics

Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.

Message & UX rebuild

Weeks 2–8 · Design + Content

Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.

Build & performance

Weeks 6–14 · Dev + CRO

Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.

Launch & enablement

Weeks 12–16 · SEO + PM

Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.

Team time invested

Hours below are illustrative of a typical Flexus engagement for this class of site.

Role	Focus	Hours
Strategist	Goals, messaging	40
UX / UI	Templates, CTAs	100
Content	Journey copy	80
Developers	Build + speed	140
SEO / CRO	Launch QA	50

Total Flexus effort: ~660 hours across 5 mo.

Results

After launch, +35% movement on article generations versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.

+35% Article generations
Clearer primary CTA hierarchy on key templates
Faster mobile acquisition pages after performance work
Weekly metrics ritual shared by marketing and sales

“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Writesonic Gen

Writesonic Gen — GenAI Integration Case Study